By Alexis Young Social media isn’t just about gaining followers; it’s a valuable tool to drive real business outcomes. To make the most of your social media efforts, it’s essential to track the right metrics. Here are the top five analytics every business should monitor for a data-driven approach to social media success. 1. Engagement […]

By Alexis Young At its core, A/B testing is a controlled experiment that compares two versions of a single variable to see which one performs better. It’s commonly used to test elements of a webpage, email campaigns, or ads, like the headline, color scheme, call-to-action (CTA), or layout. The goal is to identify the changes […]

By Alexis Young Election season is a time of intense focus on politics, social issues, and debate. As attention shifts toward campaigns, rallies, and policy discussions, businesses may wonder whether they should continue posting their regular, non-political content. Staying active on social media is crucial for maintaining engagement, but doing so during this time presents […]

By Alexis Young As crazy as it sounds, 2025 is less than three months away. Now is the time to begin preparing your business’s social media strategy for Q1! With fresh goals and new trends emerging, it’s the perfect time to update your approach to maximize engagement, drive sales, and build brand loyalty.  Here are […]

By Alexis Young We may be wrapping up 2024, but Instagram isn’t sitting still. The platform continues introducing new features and updates that aim to enhance user experience and bolster engagement. Here’s a look at the most significant changes Instagram has rolled out this quarter and what they mean for users, creators, and businesses! 1. […]

By Alexis Young The holiday season is filled with joy, festivities, and, for many businesses, a significant opportunity to connect with new customers. Whether you’re a small business owner, a marketer, or a content creator, preparing your holiday social media content in advance can help you make the most of this bustling season. Check out […]

By Alexis Young Becoming an influencer in today’s digital age can open doors to exciting opportunities. Whether you want to expand your brand or a professional business, learning more about the lifestyle can be helpful! But it’s not just about posting pretty pictures; it requires strategy, authenticity, and consistency. Here’s a step-by-step guide to help […]

By Alexis Young Feeling comfortable in front of the camera can be a daunting task. The good news is that with a little practice and some helpful tips, you can boost your confidence and present your best self. Below are 10 tips to help you bring out your best self when the lens is focused […]

By Alexis Young Crafting compelling social media posts, blogs, and newsletters is critical to keeping your audience engaged with your business. AI has become a powerful tool in this arena, offering innovative ways to enhance your content strategy and save you time! Whether you’re a business looking to boost engagement or an individual aiming to […]

By Alexis Young In today’s fast-paced world, restaurants face intense competition. It can take more than an exceptional menu and creating memorable dining experiences. In today’s world, restaurants must leverage social media and marketing to stay relevant and introduce themselves to new customers.  Jumping into social media can be intimidating and time-consuming. Even so, it […]

By Alexis Young Boosting your social posts is a great way to expand your reach and improve your engagement. But diving in without a strategy can lead to wasted money and missed opportunities. We are here to make sure that doesn’t happen!  We have broken out the five essentials that you need to know before […]

By Alexis Young What is evergreen content? Evergreen content is not only timeless but it is also one of the most effective ways to drive traffic to your website. A study on Parse.ly’s network found that evergreen content gets more than 5% of page views on most top websites. That is worth getting excited about. […]