By Alexis Young At its core, A/B testing is a controlled experiment that compares two versions of a single variable to see which one performs better. It’s commonly used to test elements of a webpage, email campaigns, or ads, like the headline, color scheme, call-to-action (CTA), or layout. The goal is to identify the changes […]

By Alexis Young Crafting compelling social media posts, blogs, and newsletters is critical to keeping your audience engaged with your business. AI has become a powerful tool in this arena, offering innovative ways to enhance your content strategy and save you time! Whether you’re a business looking to boost engagement or an individual aiming to […]

By Alexis Young What is evergreen content? Evergreen content is not only timeless but it is also one of the most effective ways to drive traffic to your website. A study on Parse.ly’s network found that evergreen content gets more than 5% of page views on most top websites. That is worth getting excited about. […]

By Alexis Young On a scale of 1-10, how effective are your call to actions [CTA]? Now, how confident are you that number would reflect your engagement numbers?  Call to actions [CTA] and the final piece of a good post. They are the final sentence that ties your whole point together. Think of it this […]

In today’s world of constant content, creativity, conversions, and content reigns supreme. While some say social content is the cornerstone of successful marketing strategies, written content can help you land the most conversions.