By Alexis Young If you’ve spent any time on social media, you know that grabbing attention is the name of the game. But with endless content scrolling past users every second, how can you make sure they stop and pay attention to what you have to say? Enter the hook—a critical element that can make […]

By Alexis Young As crazy as it sounds, 2025 is less than three months away. Now is the time to begin preparing your business’s social media strategy for Q1! With fresh goals and new trends emerging, it’s the perfect time to update your approach to maximize engagement, drive sales, and build brand loyalty.  Here are […]

By Alexis Young The holiday season is filled with joy, festivities, and, for many businesses, a significant opportunity to connect with new customers. Whether you’re a small business owner, a marketer, or a content creator, preparing your holiday social media content in advance can help you make the most of this bustling season. Check out […]

By Alexis Young Becoming an influencer in today’s digital age can open doors to exciting opportunities. Whether you want to expand your brand or a professional business, learning more about the lifestyle can be helpful! But it’s not just about posting pretty pictures; it requires strategy, authenticity, and consistency. Here’s a step-by-step guide to help […]

By Alexis Young Feeling comfortable in front of the camera can be a daunting task. The good news is that with a little practice and some helpful tips, you can boost your confidence and present your best self. Below are 10 tips to help you bring out your best self when the lens is focused […]

By Alexis Young Crafting compelling social media posts, blogs, and newsletters is critical to keeping your audience engaged with your business. AI has become a powerful tool in this arena, offering innovative ways to enhance your content strategy and save you time! Whether you’re a business looking to boost engagement or an individual aiming to […]

By Alexis Young What is evergreen content? Evergreen content is not only timeless but it is also one of the most effective ways to drive traffic to your website. A study on Parse.ly’s network found that evergreen content gets more than 5% of page views on most top websites. That is worth getting excited about. […]

By Alexis Young On a scale of 1-10, how effective are your call to actions [CTA]? Now, how confident are you that number would reflect your engagement numbers?  Call to actions [CTA] and the final piece of a good post. They are the final sentence that ties your whole point together. Think of it this […]

Are your social media posts not getting the engagement you were hoping for? Ask yourself these three questions; are you posting and ghosting? What posts are you commenting on/ liking? Have you started any new conversations? 

The easy answer is, that you must engage with OTHER PEOPLE to increase your post’s engagement. The best place to start is commenting and liking other creators’ work, and starting conversations.