By Alexis Young

On a scale of 1-10, how effective are your call to actions [CTA]? Now, how confident are you that number would reflect your engagement numbers? 

Call to actions [CTA] and the final piece of a good post. They are the final sentence that ties your whole point together. Think of it this way, what do you want people to do NOW? That is what your CTA should be telling them. ‘You have now read my whole spill, now take THIS ACTION’. If your CTA is strong, your readers will take the action. If the CTA is weak or unclear, the reader will move on. Let’s make sure your crowd stays on the ‘take action’ path! 

How to Write A Good CTA

1. Clear
   1. Make sure your CTA is clear. Don’t try to combine multiple steps as it can become confusing to someone who is new to your company or platform. Instead, ask them to do one thing. It should be one direction that is easy to follow. 
2. Simple
   1. Keep it simple! Don’t make this a laundry list of tasks or one task that takes a lot of time. Make sure the action you ask people to take is simple and fast. Great examples are ‘click here’, ‘sign up with your email’, or ‘follow me’. Think of actions that can be done within a minute! 
3. Make it desirable
   1. Last but certainly not least, make your pitch desirable! The build-up to your CTA should be making it clear they NEED your service, product, or knowledge. They should want to take the final step. So when they get to that CTA they are eager to follow your request.

Examples of Good CTAs

1. Click the link to schedule an appointment! 
2. Sign up for my newsletter now.
3. Call to make a reservation before we’re full.
4. Click here to read my blog!
5. Follow me to learn more about marketing your business.

Call to actions are the final step in getting consumers past the introduction and into your larger funnel. Taking the time to make sure they are clear, easy, and desirable for your audience will be the difference between mediocre engagement and new customers! 

Are you looking for further help? Reach out to our team today!