By: Bria Hutchinson

At the end of every month in CCox Social’s newsletters, I send you 3-5 trending audios on Instagram. But if you’re confused as to what trending audios are and how they help your socials, I’ve got you.

Here, I’m going over your trending audio questions and showing you how to grab them on different platforms.

Key Takeaways

1. Using trending audio in your social media helps with visibility and growth.
2. Use your professional dashboard to find trending audio on Instagram.
3. In Tik Tok, you can search for trending sounds.
4. On CapCut, you can find trending audios after uploading your media.

What Is Trending Audio and Why is It Important?

Trending audios are sounds or songs that thousands of people are currently using in their social media posts, videos, reels, etc. In short, they’re popular at the moment.

Using trending audios in your social media can help with your business goals. Trending sounds help you gain more visibility by reaching more than just your followers. Reaching a wider audience increases your views, your brand familiarity, and your chances of going viral.

It also ups your relatability and authenticity, because you get to show viewers your own spin on a trend. Those who relate or connect are more likely to engage and follow you, which helps you grow your audience.

If it’s not part of your social media strategy yet, I recommend adding the use of trending sounds to your posts, so you can boost visibility and grow your audience. Now I’ll review how to find trending audios on different platforms so you can start implementing this strategy.

Instagram

Trending audio for Instagram can only be found on your mobile app, not the desktop app.

1. Open the app
2. Navigate to your profile
3. Tap “Professional Dashboard” and scroll all the way down to the bottom
4. Tap “Trending audio”

You can see all the top trending audios on this page. And just below their numbered rankings, there is either a red arrow pointing down or a green arrow pointing up. The green upward arrows mean the sound is getting more views. The red downward arrow means that sound isn’t being used as much as it previously was.

Viral TikTok Sounds

You can use the TikTok desktop or mobile app to find trending audios.

1. Open your TikTok app
2. Tap or click the magnifying glass or search bar
3. Type in similar phrases to “trending audio,” “viral songs,” or “trending sounds”
4. Tap or click the “Sounds” tab to see just the top audios.

You can listen to the sounds and see how long they are and how many views they already have.

CapCut

Finding trending sounds in CapCut works on both your mobile device and your desktop app.

1. Open your CapCut app
2. Tap or click on “start a new project”
3. Upload the photo(s) or video(s) you want to use
4. Tap or click “Audio” on the bottom left corner
5. Tap or click “Sounds” in the same location
6. Tap or click the “Trending” tab

Here you’ll see the top sounds being used in CapCut projects and across platforms like TikTok and Instagram. You can use them now or bookmark them for a later post.

One Final Tip

If you ever have trouble finding trending sounds on any social media platform, you can always search the word “trending,” “popular,” or “viral.” You’ll be taken to popular videos and can decide if you’d like to use the sounds from the ones you see there.

Now that you know the why and how of trending audios, I hope you use them with confidence and see your audience grow exponentially!

Finding the right trending audio can be tedious work. If you’d rather offload that and get back to doing what you love, schedule your discovery call with CCox Social today.