By Alexis Young

What is evergreen content?

Evergreen content is not only timeless but it is also one of the most effective ways to drive traffic to your website. A study on Parse.ly’s network found that evergreen content gets more than 5% of page views on most top websites. That is worth getting excited about.

Evergreen content is content that you can share time and time again because it always stays in style. It can be simple or more in-depth looks into the business, but the core stays the same. It is always true to your business and can be shared more than once because its relevance never dies. 

Ideas to Explore

1. Case studies
   1. These pieces will be good until we die because they are praise from people who have worked with you. The goal here is to ask your past clients for a short referral or breakdown of their experience with you and then pair their quote with the successful stats of the account. Once it is all put together, share it EVERYWHERE, and don’t feel like you ever have to stop. 
2. Who we are/ your story
   1. A tried and true content piece, your background. Everyone loves a good story so let yours shine. Draft multiple stories of how you got started, who you are, and what you stand for. These posts are how people will get to know you. 
3. Free and Paid resources
   1. Never stop letting your audience know what you have to offer. Your most important evergreen piece should be the one that promotes YOU! Having multiple of these on hand is important, especially if you offer more than one product or service. Take care with drafting this one, as it is important to let your audience know how you can help them and why they need you, without sounding like the latest sales pitch. 
4. Must Know for the industry
   1. Hand out some fundamental industry knowledge. For example; if you are a social media manager [wink wink], let your audience know having a solid content calendar and understanding the various types of posts are vital. Maybe even go so far as to explain how they may begin these pieces. This type of evergreen content is perfect because it can be reused often but you can also have multiple on hand. 
5. Common mistakes
   1. Every industry has common beginner mistakes. Help your audience skip that step. Spell out what you see beginners do wrong regularly and break down how to avoid them. 
6. How to get started
   1. With you or within the industry. Give your audience basic but strong tips on how to get started in your given industry or how to get started with YOU! Open the door for more conversation by giving them the context they need to take the first step. 
7. Industry News
   1. This evergreen content works as a placeholder on your content calendar. Each month you will read up on an update in your industry and update the post to reflect what you read. This will show your audience you are always in the know as it will be consistent in your monthly posts.
8. Checklists
   1. Provide your audience with simple and short lists of ‘how to’. For example, how to get started or how to land that first client. Keep it simple so it is easy to follow and try out for themselves. Finally, pair it with a link to your website for further details on your service page. 
9. Blog posts
   1. If you are writing a blog [hint, hint] you should be promoting it on your social media! This is a solid evergreen post because it is short and eye-catching but also pushes users to your website. Don’t let all that hard work go to waste! 
10. Why Us
    1. The last piece of evergreen content we will discuss is the ‘why us’. This is similar to showing off your services and products, as we discussed in point 3, but it is different in that you aren’t focusing on a specific product but rather your business as a whole. As yourself, why should someone work with you rather than someone else? Take that answer and write it down. Include statistics, stories, heart, and grit. This is your chance to show off why your work is different!

Evergreen content should be at the base of your social media calendar. Not only will it save you time each month, because it is already prepared and can easily be added whenever you have a blank day, but also because the pieces will strengthen your account’s presence.

Preparing your evergreen content folder can be time-consuming and we understand that not every business owner has the time or energy to dedicate to the task. If that sounds like you, let us know! We are also happy to hop in to help bring your social media strategy to the next level. 

Are you looking for further help? Reach out to our team today!